Hunan Telecom, A Knowledge-based Employee Incentive Model Design

In the era of knowledge-based economy, knowledge is the most important resource of an enterprise, and is considered the most valuable capital rather than substantial assets, as were previously. The keys for a company to maintain its core competitiveness are to effectively motivate knowledgeable employees who posses the asset of knowledge and thus determine the company's future, and to constantly improve the efficiency while allocating and utilizing this rare resource.On the basis of many fundamental motivation theories, the author analyzes the behavior features, characteristic of needs and current motivation situation of Hunan Telecom knowledgeable employees, and points out existing problems of the company's motivation mechanism accordingly. Enlightened by developed countries' practices in this area, the author then framed a motivation mechanism designed for Hunan Telecom knowledgeable employees. The mechanism is featured as 'keeping knowledgeable employees with career development opportunities, substantial rewards and corporate culture'. The dissertation concludes by putting forward proposals for implementing the mechanism and anticipating its efficiency.