The Event Of Crisis Management. "bright"

Modern business confronts various kinds of threat resulting from crisisin any time in the complicated and changeable business environment today.Thus it's a great challenge for the business administrator that how to get rid ofthe threat of crisis and find chances.The essay defines the concept of crisis and crisis management;andintroduces the characteristics of crisis and the principle of business crisismanagement, then expatiates on three theories of crisis courses management.The case part is emphasis. First it introduces the Bright Dairy event,character and the management of Bright Dairy Company to the crisis, andthen analyzes defects in the course of this crisis management and actualitiesof crisis management in domestic enterprises. Finally, I conclude that it needsto do well of some aspects of the work in this period if the business crisismanagement would be effective. The first is that the crisis consciousnessshould be constantly raised in usual business management to enhance the riskmanagement and avoid the occurrence of crisis;enterprises should be activelyready for the crisis, formulate the plan of business crisis management andconstruct business crisis alarming system;enterprises should operate for thecrisis: preserve sober attitude, quickly construct crisis management group,start the business management plan, actively communicate with the benefitone concerned, do medium management work well, strive for theunderstanding and corporation of News range, invite fair and authoritativeinstitutions to help to solve the crisis etc;enterprises launch crisis operationadopting the attitude of being responsible to consumers, social public andunbosoming himself;after the crisis enterprises should adopt necessarymeasures to restore the image.