China's Corn Seed Industry Development Strategy Study

Agriculture is the foundation of a country, and seed is the first thing foragriculture. At present, China is the 2nd largest seed market worldwide,following the U.S. as the largest one. But China is not a powerful nation in seedindustry. The issue and implementation of the Seed Law and Plant VarietiesProtection Lists herald a new era for the seed industry, and monopolyoperation is broken. China's entry into WTO will bring both challenges andopportunities to the Chinese seed industry. The multinational seed companiesare ready to enter internal seed industry in China. The seed enterprises willhave to face the fierce competition for survival. Based on analyzing thoroughlythe macroscopic environment, industrial environment, development situation ofmaize seed industry and competitor conditions, as well as the internaladvantage and disadvantage factors of the author's working unit-BeijingDoneed Seed Company Ltd. , the article elaborates the overall strategy for thecorporation, and establishes the basic competitive tactics.