Enhance The Originality - Look To Enhance The Competitiveness Of The Chinese Animation Industry

At present the word of"Originality"is trendy and enrich of meaning. The field of"Competing Power"is attracting great interests at the theory and the application research. In order to progress the animation industry in china, this paper discusses the correlation relationship between them. It eventually indicates a key that the buildup of originality can promote the competing power of the animation industry. At the same time, it point out a increasing relevance and actual way to summon up China's animation industry.It consists of four parts. Firstly, it puts forward a theory about the deep meaning and the factors of the"originality"in the animation industry. It also tries to conclude that the originality is the core competing powder in the animation industry. Secondly, mirrored at the developed countries have regarded the animation industry as their main industry in the national economic. According to this background, the paper tries to analysis the experience of the buildup of the originality in animation industry of developed countries. Thirdly, judging from the temporary competing power, the paper can see the main problems exist at the animation industry. The sever lack of originality, the incapability for enough market occupying rate, the deficit ability for production , the industry chain hasn't taken into shape, all of which are forming the main matters. Lastly, it outlines eight strategies thinking on how to buildup the competing power from the angle of strength the originality in animation industry.