M Marketing Channel Conflict Management

The Marketing Channels are always less concerned compared with other marketing tool, say, product, price and promotion. But, the Marketing Channels are the strong backup to the success of the strategy in product, price and promotion carried by companies. It is impossible for the company even like CoCola Co and M Co to deliver product and service to the customer without advanced marketing channels. With the high speed exchanging of the information, more difficulties of new technology development and high pressure on the cost due to competition, The Marketing Channels are becoming the important parts in keeping competing advantage and role in business for the present companies.In this essay, the writer will explain how success M China performed in channel management and introduce a new technical tool to analyze and panel the channel potential. M China is invested directly by M private Co in The United State, whose main business is snack and petfood. Since 1990, M China has established call card system to help strength the channel management and information collection. Since the rapid changing channel character and volume due to marketing background and the strategy of competitors, M China must update the channel strategy to meet the future challenge. Predicting the potential of different channel is vital importance in planning. The writer has used one special tool, NEUTRAL NETWORK to predict the sales of M China the year from1995 to 2005, the results align with data coming from the actual sales. The writer also predict the sales of M the year from 2006 to 2010, and adjust the sales channels including organization , man power and funds invested in different channel. The precise prediction has assisted M China to enhance the channel management, even prevent channel confliction.