Chengdu, The Digital Printing Market Research And Analysis

With the development of our national economy and the coming of digital and intert times, human personal requests is becoming more and more distinctness. Personal times has arrived. Little by little, digatal printing is becoming one of the best printing methods, which can show personal characteristics, with its advanges that can perform data changing printing , personal printing and network printing.In china, digiatal printing market are expanding gradually, for example, more and more big or small fast digital printing shop have gradually come into our daily life. As the center of economy and culture in the southwest of china, Chengdu is one of the cities whose economy developed very fast in the west, but its digital printing developed very slowly. So this thesis researched the digital printing market in Chengdu compared with our national digital printing market,tried to find the the cause that blocked the development of digital printing in Chengdu, and studied the development strategic of Chengdu digital printing market. The main content of this article are as follows:1.Introduced 4 developed phases of digital printing in china, the past digital printing, the current digital printing and forecasted the future of digital printing in China.2.Described the situation of digital printing machine in Chengdu city and analyzed the Chengdu market.3.Researched the personal digital printing market in Chengdu, understood the acquaintance of customers about personal digital printing with different incomes, occupations and married status.4.Made the correlative market stratagem on the basis of the former research , included sales promotion, fix a price and products strategy.With continuous development of the west in China, Chengdu, as the center of economy in southwest of China, will be more important. The standard of living in Chengdu will go up to a higher level, and the personal printing requests will increase step by step. The Chengdu digital printing business should grasp the good opportunity and gain better development. I hope that the study in this thesis could instruct them.