| As the largest fixed-line network service provider, China Telecomm is a world leader not only in brand name, network scale and technology, but also the customer base and resource, which provide a great foundation for the future development. However, because of the rapid change of the external environment, the reformation of the telecom world, the emerging of new mobile technologies and the changes of customers'life style, China Telecom is facing serious difficulties and challenges. On the one hand, along with rapid development of communication technology, the telecom major business has been changed. E-mail, mobile phone, IP video and voice, short message, instant message and data service are becoming new mainstream of the telecommunication market. On the other hand, traditional services are saturated and traditional voice services will exist for long time. New value-addedtelecom service will be critical for the telecom carrier service companies.Currently, many leading telecom carrier service companies in the world are practicing strategic transformation. .Despite different strategies, their directions are the same, which is to realize the transition from traditional basic network carrier service companies to"anytime anywhere"comprehensive information service providers, by means of amalgamation of multi-network, multi-service,multi-termination and the extension of value chain. This year China Telecom CEO, Wang Xiao Chu, said China Telecom's strategy is transformation from traditional network telecom company to a comprehensive information service provider.How will China Telecom realize transformation successfully at the crossroad of change? To answer this question, this paper will analyze the development of China Telecom in this transitional period. This paper will also discuss the basic methods and provide executable suggestions. The... |
PDF Full Text Request