Shandong Province, Eco-tourism Market Research And Development

At present, eco-tourism, as David Western said, as tsunamis swept the tourism industry in general and environmental protection sector. Globally, ecotourism is a panacea and highly respected as one agent. Both developed and developing countries are setting off an upsurge of ecotourism. However, so far throughout the world, the concept, norms and certification of eco-tourism, have not yet reached uniform, eco-tourism abuse and generalization is also quite serious. "Eco-tourism" concept come into China, Chinese experts and scholars have been generally accepted and ongoing discussed. In the study, experts and scholars research actual conditions of China, and continuously given to eco-tourism with Chinese characteristics content, and actively explore the development of eco-tourism advantageous conditions and constraints, and constantly promote eco-tourism in China's practice. Papers study the current domestic and international eco-tourism theoretical literature, screen view that the current people's awareness of ecotourism products do exist, it is the only eco-tourism products to the original understanding of the ecology of eco-tourism products. For that, this paper strictly defined connotation of eco-tourism tourism products. Expose its characteristics, type of tourism products and the relationship with the general tourism product, eco-tourism products that are natural and associated cultural identity to the resource base, with active management measures and smaller environmental impact, and can function with environmental education, directly or indirectly, to achieve the protection of the natural environment tourism products, Eco-tourism products include not only the type of eco-tourism resources based on the original form of ecological landscape, but also prospective primary type of eco-tourism resources in the form of ecological culture landscape.As a traditional tourist destination, Shandong Province lies in the further development of tourism in the tourism product innovation, and eco-tourism is the realization of one of the key points. Shandong Province has natural and cultural resources that the development of eco-tourism required, the market that eco-tourism development need. At present, Shandong Province everywhere in emphasizing the development of eco-tourism, but people are misunderstanding the true meaning of...