Henan Bureau Of Geology And Mineral Resources Exploration Of The Four-team Development Strategies

The fourth team of geological and mineral exploration(No.4GME), bureau of geoexploration and mineral development of Henan Province is professional state geological exploration party. Since year 1999 Chinese government has implemented the reform localized geological exploration party, enterprising geological corporation. Actually many state exploration party carried the first step, but enterprise reform hasn't been implemented. Since it can't adopt with society economical development, the conflict between economic development and resource environment become more and more, State Department decided to strengthen geological exploration area. How to implement the enterprise reform and become main part in geological field under this historical strategy opportunity, No.4GME is facing further development problem. With this background this article researched development strategy of the No.4 GME.During the research this article collected and used long years operation and financial data of bureau of geoexploration and mineral development of Henan Province and No.4GME. By the tooling of PEST analysis, Porter's five Forces this article analysed macro-environment of enterprise, evaluated internal resource and ability of enterprise with statistics and SWOT analysis. Through analysis the article found out the opportunity ,threat , strength and weakness of the No.4GME.Based on SWOT and BGG matrix tooling analysed current business combination, with QSPM matrix selected development strategy, implement plan and countermeasure for the No.4GME.Through research this article pointed out that the development strategy of the No.4GME should be realized lengthways integration and industrialization. It should focus on minerals resource development, adjust industrial structure so that the fourth team of geological and mineral exploration can build new development strategy structure, viz. minerals resource development as mainstay, exploring minerals as main business, exploring construction and mixed firming as supplementary.This research is based on connection of strategy management and practice of the No.4GME, it has important referential value for development decision on No.4GME.