Blue Boat (beijing) Petrochemical Equipment Company's Business Strategy Research

In 1990's, as the wide spread of IT technology and internet technology, the world economy began to develop towards new economy from industrial economy. The emergency of new economy triggered the reform of enterprises'strategies. With the particular"Made-in-China"background in manufacture industry, how should enterprises deal with competitions from both inside and outside? Challenged in many realms, how can enterprise adjust its strategies to the rapid changing situation throughout the strategy-implementation process, and therefore made strategies more systematic, practical and advanced? It's significant for an enterprise to serve the market's demand precisely.In this paper, BSS(Beijing) petro-chemical equipment co., ltd. is chosen as the studying target. With many years of working practice and the EMBA's studying experiences, I studied the current condition of BSS's management. Ultimately, I reached the final suggestion upon the operating strategy by actual analysis towards the internal longs and shorts, potential opportunities and riskes etc.Furthermore, I also attempt to explore that how the corporation might be able to solidify the core competity and improve the efficiency and profitability. Meanwhile, the company should also try to return more profit to the shareholders, more chances for its employees to perform their excellence and bear its social responsibilities. The operating strategy is a vital pre-condition for the development of a company.This paper aims at helping BSS to perfect itself. This is a part of its everyday plan. Following the recommendation of this paper, it's reasonable and hopeful to expect a sound resolution and a leading petro-chemical equipment supplier in the world.