Research On Strategy Management Of Redsun Company

In the economic action,both in China and in developed country,the small and medium enterprises play an important roles in social contribution and amount of economy。It is the fact and rule that there are lots of small and medium enterprises in the service-industry。Specially,technical innovation is one content of Chinese state strategy and the technology-service industry is one un-neglectable power to perform the strategy。First,the paper described and concluded the main theorys and methods which are the bases of the dissertation。And then,the paper analysed the status and position of the small and medium enterprises which are the objects of the dissertation。Next,after analyzing the internal and external environment ,the paper confirmed the redsun electric company's strategy-position and KSFs by means of SWOT-analysis。Final,the paper developed the company strategy for redsun from three aspects that are the strategy directions,the strategy ways and strategy contents。At the same time,the paper gave the whole plans and the detailed measures what will improve and enhance the strategy performance system:including organization and key sources。...