Beijing Today Lift The Company's Development Strategy Research

Along with the reform of our country's economic system, the market economy gets fast development, the social economic and culture progresses increasingly, and the way of economy operation also changes in essence. Enterprise's management concept, management purpose also change with economic reform. In response to it, according to the deep variety of internal environment and external environment, the enterprise must readjust its management guiding ideology and business strategy. Because of the influence that enterprise is subjected to the whole environment, strategy orientation will also change immediately.Building calling of Beijing develops fiercely in recent 10 years, land quantity reduces rapidly, and the restrict real estate's development in the other way. Aim at this situation, I forecast that the building calling of Beijing will shrink sharply in 3 years from now on, Beijing's elevator trade is belong to the whole building chain, so it will be under the influence of Beijing's building market condition. So Beijing Today elevator company make with corresponding forward and backward strategic measures basing on market quotation.This paper is investigated by Beijing Today elevator company, primary coverage is as follows:1,Analyzed the actuality of Beijing's elevator trade.2,Analyzed the competitive power of Beijing Today elevator company in the trade, such as advantage, disadvantage, chance and threat.3,Forward strategic measures: a) Making use of Beijing building trade's high-speed development, Beijing Today elevator company select two most influential elevator trademarks as its sales agencies. b) Making use of the advantage of Beijing Today elevator company itself: expeditious, flexible and innovative, win the recognition and good reputation of vast clients. c) High-speed development of elevators to maintain, occupying Beijing's market in quantity, maintenance Beijing Today elevator company's reputation.4,Backward strategic measures: a) Allocation some withdrawing persons. b)Studying how to transform successfully...