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Easyhome Home Building Materials Market Operation And Management

Posted on:2008-09-27Degree:MasterType:Thesis
Country:ChinaCandidate:J TianFull Text:PDF
GTID:2209360212987486Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Perfect operating administration is the key factor for a enterprise to survive and win. It is so important that there are nothing could replace it in the competition. With the development of economic globalization, operating administration must be considered about competition on price and quality besides of client service, interior management, information management and client relationship.Juran Building Materials Market (JBMM) has successfully formed its core competitive power, Compensation First, since it was founded in 1999. Consumers are getting more and more rational during the violent market competition. According to the SWOT analysis on competitor and fine analysis on development tendency of building materials,JBMM established its own special stratagem and orientation to become the Home Building Material Shopping Center(HBMSC). And now, JBMM has formed an integrated and operational administration system.Orientation of HBMSC is provides mid-high level product. It accepts the advantage of supermarket, stall and monopolization to provide ONE TIME service.Compensation First mean JBMM would be charged of the responsibility of compensation with the seller. Consumer could demand JBMM pay for them when the goods they bought have some quality or service question.Their Operating system includes all the administration system, such as inviting business, trading management, contracts management, sale information management, after-sale service and client relationship management. First of all, JBMM plans its distribution science and in reason so as to satisfied consumer's shopping custom. Secondly, they request seller must provide the suitable aptitude to ensure the goods and seller quality. In order to restrict the seller's trading activities andmonitoring their competitive action, JBMM pays more attention on the sale contract, price, service etc. The advanced Management Information System could control all the operating instances. The Client Relationship Management is also founded to set up permanent stratagem league relationship. It helps JBMM carry out the management of seller classification.Home building material has a great development potential in retail. With the estate hot in China, as an important train of estate, home building material market will be enlarged continuously. The successful experience on operating administration of JBMM will give more inspire on how to set up modern enterprise system, to pregnant the enterprise culture, to enhance human resource and to innovate market in building material field.
Keywords/Search Tags:Compensation First, Operating Administration, Market Innovation
PDF Full Text Request
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