Study On The Strategy Of Business Development For Freight Transportation In Jianhou Railway Station

As a primary unit, Jinzhou railway station has been greatly impacted by transport industries of road transport, water transport, postal express and the third-party logistics enterprise, and was led to a serious loss in freight market. To explore and to reverse this unfavorable situation and to realize a new leap-forward development is not only the demand of self-development for railway transportation, but also more the demand for national and local economic development.On the basis of field investigation and widely collected information, the paper analysis the conditions of transport market and the operating status of Jinzhou railway Station, and analysis the status of Jinzhou port, road transportation and logistics in Jinzhou region. The paper utilizes the theory of SWT to analysis the internal and external condition, and get the advantage, disadvantage, opportunity and threat. Combines all the elements of SWOT, the author proposes the suggestions of reversed and growing strategies for Jinzhou railway station. Furthermore, the paper states strategic alliance theory, and puts forward the strategy planning that Jinzhou railway station should adopt hybrid strategy alliance and some other strategies to realize the change of comprehensive logistic enterprises. More ever, the paper proposes implementation plan for development and reform in Jinzhou railway station, and gives it great praises in means of preliminary evaluation and analysis.According to the specific conditions of Jinzhou railway station, the paper gets the strategies of development and reform and implementation plan, which has some meaning for the development of freight industry in Jinzhou railway station.