Based On Semiotics Watch Design Study

Market of product is facing the change from technology to culture in the age of information.As product customer is becoming more personal and unique, the market tends to individuation and diversity.Wristwatch is a complex which include tradition and modernism in the one hand, function and decoration in the another hand The complication of wristwatch market is a vivid proof which shows customers'diversity.The design of wristwatch is worth to study which is based on semiotics, because it adapts to the modern consumption, economizes resource for designing, guides the design destination, and improves the quality of application.Based on collecting relative resource, this paper concludes and analyses the Semiotic types of Modeling Language and the expression of Symbols semantic in semiotics method.In signifier it analyses wristwatch modeling language which include form symbols, color symbols and material symbols. Meanwhile, it analyses Semiotic characteristic of modeling language.In signified it analyses application of rhetoric in wristwatch design which include metaphor,synecdoche,metonymy,allegory, and demonstrates with typical cases, gives some principles of rhetoric application which increases the space for Connotation expression of product design.It concludes that prototype and category theory and information redundancy affect semantic transfer of product design, and shows the method to describe wristwatch design semantic.Based on analysis of the semiotics and sense of wristwatch Modeling Language, It studies integrated design of wristwatch design semiotic structures in applying stratifying construction theory of semiotics, describes the framework of wristwatch design semiotic system which include the levels of word, sentence and text, discusses the operational method of wristwatch design semiotics framework structure based on design cases.Finally, the paper study semiotics meanings of brand and context, from two aspects of cultural meanings which are practical value and symbolic value, conclude that semiotics design method is useful in integrating product multiple values.The paper give a comprehensive analysis to semiotics of wristwatch, From microcosmic angle, it conclude method of wristwatch design semantic transfer based on the symbolic analysis modeling language in rhetorical means and cognitive means, from macroscopic angle, It conclude a proper framework of wristwatch design semiotics based on semiotic structures theory, and a new method of integrated designing.Face the diverse consumption condition nowadays, study of semiotics in product design give us a new way for product design, manufacture, and market.