The Research Of Chinese Gift Packaging Design

At present, exchanging gifts become one of the most important ways of sharing their emotions as thematerial well-beings keep improving. Excellent and creative gift packaging can protect gift in the box aswell as release a kind of communication consciousness through the reasonable elements collocation, thecharacteristics of the packaging, the object and the cultural environment factors. This will make people feelfriend’s respect, and unexpected mental enjoyment, and satisfy customers’ and spirit and material demands.The etiquette of gift packaging design compromises various elements, including culture, aesthetic, emotionand other elements. This paper analyses many excellent gift packaging design of Europe, US and Japan,and summarizes the connotation and expression of gift packaging design. Based on the present situation ofthe present packing and comparison with defects of gift packaging design, this paper use the marketinvestigation and comparison analysis, case analysis and other methods to intend to reflect and reconstructour country’s gift packaging, and hope the conclusion is worthy for reference.This paper is divided into five parts, the first chapter is the introduction, mainly introduces theresearch background of this topic, analyzes research value and significance, and explain innovation points;The second chapter is brief introduction on gift package design, focus on the particularity of gift packagingdesign, introduces the origin and connotation of gift packaging, and type of gift packaging designrequirements and the design of gift packaging positioning; In the third chapter focuses on the design of giftpackaging value and analyzes the etiquette in gift packaging. Through analysis on the domestic andinternational excellent gift packaging design, especially in Europe, the us and Japan gift packaging design,summarize the etiquette expression in gift packaging design; The fourth chapter analyzes the problems ingift packaging design, reveal the shortages of gift packaging in our country at present through case analysisof the horizontal comparison; Chapter5is the reflection of gift packaging design and reconstruction. Thischapter raises personal opinions on proposed gift packaging design reconstruction in China from followingthree aspects: the establishment of gift packaging and consumption, emphasis on the harmoniousrelationship between the traditional culture and the modern technology integration, and effective combination of the nationality and the internationalization..