Research On Pleasure Design Of Gift Packaging

In the gift packaging design, designers should pay more attention tothe development of human nature, human feeling and the experience valueof pleasure. This thesis studies the pleasure design of gift packaging in thehope of obtaining some helpful conclusions for references to researchersand practitioners.Based on related literature reviews, the thesis firstly discusses thebackground of pleasure design, and then from the perspective ofpsychology, analyzes the importance of application of pleasure design togift packaging. Moreover, this thesis puts forward the connotation ofpleasure design, and analyzes the customer position in terms of the age sex,and further, presents the types of customers’ feelings. Based on the above,this thesis proposes two stages of the pleasure design of gift packaging,which include the pleasure design of purchasing stage and using stage; andfrom the viewpoints of esthetic pleasure and using pleasure by case studygift packaging designs. Thus, it is clear that pleasure design shouldtransfer its focus from aesthetic image on emotion experience.Based on the above theoretical analysis, combining such designelements as figure, color, shape and material, this thesis expounds theaesthetic image, emotional and psychology pleasure and personalizedcreative thinking at the purchasing stage, which involves outstanding visual images, integration with characteristic cultural essence, presentationof distinctive gift characteristics and manifestation of excellent quality.Finally, this thesis emphasizes that the promotion from aestheticpleasure to using pleasure in pleasure design of gift packaging can createmore pleasure experience and extended value for consumes. Then, thisthesis studies the usability, the habitual behaviors and emotional extensionat the using stage to discuss the convenience and environment-friendlinessof gift packaging, the attributes of users and change of contexts, theemotional extension and elevation in usage, in order to stress that a giftpackage is not just a simple visual symbol or a container, but it mayprovide different pleasure experiences for people during the using process.