The Construction Of Ticket System And The Art Groups' Reform

As an important part of Cultural System Reform, Art groups' reform plays a significant role in the development of Cultural Industry and Performance Industry. The enthusiasm of Cultural Industries' practice and research is running high, which provides a good opportunity for the reform of Art Groups. The development of Internet age is a convenient medium to the reform.This thesis is based on the background of Cultural System Reform, taken the opportunity of the development of website trading platform and the internet consumption, started from the construction of the ticket system. The thesis is emphasized on the system analysis of the new ticket marketing system. Finally, the author reasons out the positive effect of the ticket system's construction.The website trading platform, cultural consumption and internet consumption have provided the necessity of the construction of the ticket system, and provided the feasibility of this research. With the systematically contrastive analysis of the performance category, the marketing form, the service, the payment method of the construction of the ticket system, the author summarizes the trait and the current situation of China's ticket system development.The research aim of this thesis is:Firstly, excavate the influence of the new ticket system, which is based on the construction of the ticket websites, especially the influence on the reform of art groups. Secondly, with the research on the ticket sales system and the performing intermediary organizations, we should draw out new ideas about the reform of art groups. The influence of the building of ticket marketing website on the art groups' construction consists of four parts(?)a) Measuring the value of the work, and leading the management of groups; (b) Catering to consumer habits, and improving restructuring environment; (c) Accelerating industry segmentation, specializing the groups; (d) Connecting producer and consumer, defusing reformatory obstacle. Internal causes and external causes are the two basic factors of the art groups' reform, which are the source of the new ideas of the reform, and with the discovering of problems, the author find the countermeasure respectively. The internal causes consist of market analysis, intermediary organization analysis, consumer analysis and the analysis of policy, and management mechanism, talents, infrastructure, and capital analysis together are the external causes. In the last chapter, the author analyzes, in general and in particular, to find the important solutions for our art groups'reform.The whole thesis tries to analyze the market intermediary factors of our art groups'reform from a new angle, and with the analysis of the influential factors, the author finally reach a new idea about the reform.