Chain Catering Industry Of Cultural Identity Logo Design

The rise of chain catering industry, catering industry reached a peak performance, independent of the diet industry wants to seek development and will form a chain, chain catering industry attendant will also flourish, for the brand image the most important design elements - logo, will be the chain catering industry, the competition is one key factor in the survival and development, because as an emerging industry chain catering industry, its characteristics is the ability to cover the spread of strong, cross-regional strong expansion capability. Both in foreign and domestic, development time is not long, but the catering industry abroad was able to rapidly develop within a few decades, the occupation of the catering industry in most countries the world market, not just because of its advanced management and technology, and its logo design's success, for its rapid development has played a significant role.Logo design chain catering industry representatives to achieve both corporate image and philosophy, but also well integrated with the visual elements of cultural identity, which start from their own cultural identity, cultural identity of their contents contained, and from Theoretical Study of visual communication and visual studies, such as color, shape, etc., combined with advances in technology, media reform, the new design theory and the characteristics of chain catering industry to explore the cultural identity and visual communication on the linkage method of the catering industry logo design . In the process of logo design, visual communication can not be in the national cultural identity in the fusion, resulting in the perfect logo design can not integrate all the visual elements is not enough clear and accurate transmission of information on business performance management and corporate culture is not strong, the chain catering industry inadequate understanding of the features, block the chain catering industry promotion and development of logo design. Matter which sector of the logo design should identify the characteristics of the original content, and then adding with a strong sense of national and regional characteristics of content, it appears in the international market, the one can tell which of the state, which nation. Cultural identity and visual communication in these two areas are complementary, and only in the visual communication in the integration of culture with their own means to make a successful chain of restaurants is the logo design industry.In this paper, the current logo design chain catering industry, there are many practical problems, cultural identity and visual communication from a two-pronged approach to explore the chain of restaurants line the status of the current logo design, strive to convey the cultural identity and nature of visual aspects of the positive factors find the meeting point of their better integration, better reflects the value of the catering industry logo design and present a summary of the topic, compared to the industry involved in the West differences in cultural identity and integration of visual communication found in two points, and combined with the characteristics of the catering industry, the use of a new era of technology, technical means for the chain's logo design the catering industry to propose a design method, and guide the direction of future development so that it can be rule-based, have moments can be guided.