| Globalization brings more foreigners to Chinese products, and many Chinese cosmetics brands like Herborist and Cmm begin to put their interests on foreign consumers. Good cosmetics product description translations on their websites or product packages are needed to attract more foreigners to improve their reputation. However, many English version of Chinese cosmetics product description do not work well because they have many problems. The thesis aims at assessing translations of Chinese cosmetics product description, finding their major problems and giving tentative solution to these problems from the perspective of Nord's functionalist approach, principle of function plus loyalty.Nord's principle of function plus loyalty emphasizes on both achieving the intended function in target texts and analyzing source texts, which is very important to cosmetics product description translation. In light of her functionalist approach, the thesis analyzes text functions of cosmetics product description and the relationship between them. It also summarizes stylistic features of both English and Chinese cosmetics product description, which is hopefully to help translators to evaluate their words and improve some of the inadequacy. Then the evaluation of some of today's translations of Chinese cosmetics product description is done according to the translation-oriented source text analysis modal. Common problems thus are found out and a tentative solution is introduced then to solve the problems. Translating Chinese cosmetics product description through the right translation procedure provided in this thesis can avoid or reduce translation mistakes.At last, the thesis is hopefully to arouse academic interest of more researchers to do further research in this area. And also it is expected to help translators in their work. As a result, the current situation of Chinese cosmetics product description translation will be improved. |
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