Traditional Cultural Map Under The Modern Leisure Development Strategy Research

With the development of the economy and the increase in leisure time, leisure has gradually become an important part of people's life. From leisure, not only can people recover and edify, but they also make up for in intelligence and inspired inventions. However under the influence of globalization, there has been more misconception of leisure in some modern city of China, including blindly following Western leisure trend, choosing Western leisure mode, which is becoming challenges for the direction of China's modern leisure.In referencing predecessors research results, by analyzing the four core spirits and the four core values of traditional culture, the excellent essence thought "Heaven one" thought, and the leisure views in Confucianism,Daoism and Buddhism, this thesis have found the cross points of traditional culture and modern leisure and down research to the effect of them with leisure behavior as research point. The four core spirits refer to self-improvement, ethics of family-oriented spirit , rational spirit and personalism,and the four core values refer to self-improvement, views on knowing and doing united, attention on spiritual life and cherishing disadvantageous.On the strength of some basic theories such as psychology,behavioristics and sociology and of analysing the related documentations,this thesis found that some thought in the traditional culture do have an impact on modern leisure. For example,traditional culture is the essential requirement of modern leisure demand,especially the thought of " heave man integration" and "return to nature". The thought of Self-cultivation and self-improvement will adjust the modern leisure motivation as internal factors,which can guide people select appropriate leisure products,leisure means and leisure industry pursuant to their own economic conditions and social environment. Some anther core spirit such as "ethics of family-oriented "and" views on knowing and doing united"to a certain extent can affect people's choice of leisure activities and leisure products. Then we have got a conclusion that: leisure products should focus on personality of leisure motivation and on the experience of marketing mode even more; leisure industry should build a concept of "people-oriented" and implemented integration of industry cooperation; leisure market should contribute resources comprehensively and conform to macro-control of Government apart from the subdivision of market and selecting of operating mode; leisure concept should carry forward traditional culture and simultaneously advocate modern leisure concept and leisure education.Based on related data of Shanghai from 2005 to 2009,the thesis makes it an empirical research and then analysis the influence of traditional culture. And finally we work out its future development strategy, propose appropriate measures and proposals view on the product, industry, market and manage.