An Analysis Of Artistic Creation In Movie And Television Advertising

Television Advertising Art is a comprehensive art. Visual arts in the light, sound, electricity and other technological means and television advertising in the short, odd, fast characteristics, fundamentally shaken the traditional art theory to be comprehensive use of various language arts, including camera language, audio language, colorful language, Dramatic language, text and language arts skills to create echoes, suspense, contrast, suggests that Lenovo and other dramatic artistic effect, to cater to the audience's psychology, so as to achieve marketing objectives. At the present ,the audience dislike the ads which is repeated many times ,persuaded and offensive . Therefore, in order to change the status of China's television advertising and enhance the rates of television advertising , we must strengthen the art of creative television advertising. We need ideas from the previous, audience psychology, production methods, design of post-production system .With updating of technology , new ideas, new methods, new technologies and new software appeared everyday . Television advertising art will be updated, more energetic and lively approach development, there will be a better treatment through the art of film and television advertising works. Therefore, modern television advertising art is the creation of the road to development issues. Based on the number of collection and analysis, combined with television advertising creative video works of art practice case on television advertising issues related art system in order, on this basis, analyze and summarize the operation of the strategy.The thesis is divided into five parts:The first part is an introduction, the paper explained the background and significance of topics, research methods and purposes.The second part of the comb Television advertising art creation and development of related concepts, summarize television advertising art creation requirements.The third part analyzes the examples cited artistic creation Television advertising methods and techniques common, and television advertising art summary of the advantages of creating and misunderstanding.The fourth part of the induction television advertising aesthetics art trends and countermeasures.The fifth part is the conclusion, summarizes the full text view.