The Application And Development Of "Wufu" Of Auspicious Patterns And Harmonious Culture In Chinese Packaing Design

Auspicious pattern plays an important part in Chinese traditional culture, and is one of the most instant expressions in auspicious culture. From the worship of totem in ancient ancestors to the pursuit of Xiang Rui Xiqing in feudal eras, all is people's emotional sustenance towards happiness and good fortune. Auspicious pattern formation is not simply a sporadic artistic phenomenon, but the accumulation of folk art and folk culture for thousand of years, deep culture, and the collective wisdom of the masses of working people. It has a unique aesthetic value and artistic charm.Packaging design is an important part in modern design, and auspicious patterns used in packaging design are the common creative form. The unique packaging design will enhance its cultural connotation. This thesis is based on the cultural analysis of"Harmonious culture"in auspicious pattern, and analyses the problem on ambiguous aesthetic characteristics, shortage of deep-understanding , and mechanical application, tendency of nobility and luxury. The thesis studies the Harmonious culture (life harmony, peace of mind, harmonious relationships) based on the culture of survival, and explores the current application and impact of cultural value"Harmonious culture"in auspicious patterns. The trend of auspicious patterns in the packaging design shows the establishment of iconic symbol system in Chinese packaging. The Harmonious culture in auspicious culture has adapted to the current social concept of packaging.This thesis probes the application and development of auspicious patterns and culture in packaging design, makes a new understanding on auspicious patterns and culture, meanwhile generates a deeper understanding on the packaging design, shows the profound impact of Chinese auspicious patterns on packaging design. Chinese packaging design with auspicious patterns is invisible "Chinese Business Card", you can even feel lucky auspicious cultural patterns and life to the modern far-reaching impact. Auspicious patterns will develop into a brand in packing design, and become a powerful cultural flow of the world.