Chinese Auspicious Patterns In The Pastry Food Packaging Application And Research

Chinese auspicious pattern, is our country ancient times since he starts with the consciousness of life, since, in pursuit of a life insurance, multiply, development process gradually formed with Chinese traditional culture symbolic pattern and symbol; is China's traditional culture and art design the perfect combination of the essence, direct expression of the sons and daughters of the Chinese nation on the happy happy life yearning and pursuit. Since ancient times the auspicious patterns as a decorative element in the packaging of the embodiment is always the most direct the most important, but also the most national characteristics, and by virtue of its auspicious cultural connotation and characteristics of the suit and the common people occupy a space for one person in art design.In modern life, our side is filled with all sorts of commodity packaging, major companies competing for the packaging as an important marketing tool. Looking at the current domestic pastry food packaging market, mostly still adhere to the traditional way of packaging, packaging of goods only to the basic protection. In the design, most of pastry food packaging is a technology blindly copy, crudely made at home and abroad, some of the design elements, a repetition of similar packaging design, the lack of compliance with the commodity characteristics and cultural connotation of the design, resulting in the modern pastry food packaging design is relatively lagging.This article through to find relevant documents, books, pastry food packaging works such as a large number of text, pictures, as proving the point basis, induction and deduction. On the Chinese auspicious patterns and pastry food packaging theory and related knowledge of carding, and then combined with the pastry food packing case, the traditional auspicious patterns in the pastry food packaging design is discussed, at last, analysis of Chinese auspicious patterns in the pastry food packaging design in the new problems and enlightenment.This paper is divided into five chapters, the first chapter is the introduction part, mainly introduces the research background, research status at home and abroad, the research goal and the significance, the research content; the second chapter elaborated the Chinese auspicious patterns of origin, evolution, classification, subject of cultural connotation and artistic characteristics; third chapter describes the types of cakes food concept, the characteristic of packaging design, analysis of the status quo and the development trend of the future; the fourth chapter in Chinese auspicious patterns in the pastry food packaging design and the application of a specific analysis and discussion; fifth chapter of Chinese auspicious patterns in the future pastry food packaging design development trend and problems.In conclusion, in advocate " the nationality is the world design concept, should be fully display their national cultural characteristics, the use of modern design and creation of bold innovation, but also the research enterprise, market, consumer, designed to be both Chinese traditional culture aesthetic characteristics, really touched people's hearts pastry food packaging.