The Evaluation Research Of Cultural Industry Competitiveness Of Cities (States) In Gansu Province

Along with the rapid growth of the national economy and the continuousimprovement of people’s living standard, People’s spiritual and cultural needs are alsoincreasing, Cultural consumption has gradually become an important force to promoteeconomic growth and upgrading of industrial structure. Especially since the21stcentury, along with the accelerating the speed of economic globalization, theintegration of culture and economy，Science and technology, Has given rise to therapid rise of the cultural industry, which With knowledge, information, leisure andentertainment as the main features. Culture industry is gradually become one of thebackbone industries in many countries and regions, and also become the importantsymbol to measure the comprehensive strength of a country or regional.The cultural industry of Gansu province started relatively late, the developmentis relatively backward, which relative to the eastern developed region. But as theimportant cradle of the ancient civilization and the fusion of Chinese and westernculture, the potential of the development of cultural industry in Gansu province ishuge. In order to better promote the rapid development of cultural industry in Gansuprovince, It’s necessary to analysis the competitiveness of the cultural industry in thestate of Gansu province, and find out the unbalances of the development of regionalcultural industry.This paper based on the theory of porter’s "diamond model" and combined withthe characteristics of cities in Gansu province, Setting up a comprehensive indexsystem to reflects the cultural industry competitiveness, which including five elementsconditions, such as production elements, demand conditions, related industries,cultural enterprises competitiveness, government behavior, and13specific indicators.And Using factor analysis and cluster analysis to analysis the competitiveness of thecultural industry in the state of Gansu province. Concluded that the cultural industrydevelopment of Gansu province is not balanced, and related Suggestions are putforward.