The Competitiveness Evaluation Of Shenyang Cultural Creative Industry

With the advance of economic globalization and the information society, the cultural and creative industries as an emerging industry has become an important part of the national cultural soft power, becoming the economic development of the country or region in the new growth point, and its level of development has become a measure an important sign comprehensive level of development of the country or region. In the new context of urban transformation, the development of cultural and creative industries more important, it will also be more intense competition. Currently, with respect to the developed countries, the development of cultural and creative industries China is still in its infancy. From a domestic perspective, the level of Shenyang City, the cultural and creative industries and the domestic Shanghai, Beijing and other developed areas there is a big gap compared. Therefore, in this context, and evaluation of the cultural and creative industries in Shenyang competitiveness contributes to the development of cultural and creative industries in Shenyang to play a variety of resources and sustainable urban development of of industries."Twelfth Five-Year Plan" of LiaoNing Province that want to grow the cultural and creative industries, the implementation of major projects to lead the cultural and creative industries, and promote cultural and creative industries, especially in emerging cultural and creative industries, to cultivate the local pillar industries. Shenyang "Twelfth Five-Year Plan" that should vigorously implement the "Culture City" strategy, focusing on the development of the printing press and publishing, entertainment performances, animation production, cultural tourism four leading industries, nurturing film and television media, creative design and other emerging cultural and creative industries, achieve healthy and rapid development of cultural and creative industries.Firstly, to understand the concepts, industrial competitiveness theory and research status of cultural and creative industries, and from the qualitative level overview of the status quo of cultural and creative industries in Shenyang City, in the above basis, constructed Shenyang cultural and creative industry competitiveness evaluation system, select including Shenyang 12 cities nationwide as the research object, Shenyang City, the cultural and creative industries and their competitiveness rankings to make the evaluation. The core of this paper is the empirical part, that selected 18 cultural and creative industries closely related to the competitiveness of basic indicators, divided into three competing modules, seven levels, using SPSS software to take on principal component analysis method 12 cultural creative cities industrial competitiveness for data analysis and evaluation to determine the cultural and creative industries in Shenyang competitive position in 12 major cities. By comparing the advanced industrial development and advanced cultural and creative experiences of urban development, the last major investment in Shenyang City, the cultural and creative industries to enhance the competitiveness of the cultural system from several aspects, cultural resource integration, innovative personnel training, industrial restructuring and research constructive countermeasures.