The Influence Of Consumer Psychology On Health Products Packaging Design

With the enhancement of consumption capacity, the psychology of consumer is also in constant changes, not only the quality of the health care products was demanded, but also put forward higher request of the packaging.On the basis of the consumption psychology, this article mainly analyzed the influence of consumer's psychology on health products packaging design. Finally, according to the analysis of Miaoxiang notoginseng's packaging design, some existing problems of the packaging design was pointed out and some improved arrangement was suggested.