The Design And Application Of The Traditional Graphic Of Xishuangbanna Dai In The Packaging Of Honey Health Products

Xishuangbanna Dai people's daily life contains a wealth of national graphic resources,In the thousands of years of historical changes,the Dai's graphic resources still retain its unique architectural style and aesthetic characteristics,and highlight the new vitality.Nowadays,with the development of China's reform and opening up,these cultural resources become more and more scarce and development value.And now because of the development of tourism,Xishuangbanna has become a famous tourist area,More and more local products are exported abroad.This has also become an opportunity for the integration of national graphics and modern markets.This is also the inevitable choice of market economy.This topic of this thesis is based on the research and design application of Yunnan honey health products packaging.The research is based on the traditional traditional graphics of Xishuangbanna Dai,and according to the modern design theory,rooted in the special geographical culture and national historical background,focusing on the re design of Dai traditional graphics and the integration of modern packaging art,This paper makes a deep discussion on the category,character and connotation of the traditional figure of Dai nationality in Yunnan,in the design of its "form",select the representative of the Dai totem element pattern re-design;in the design of its "meaning",To carry out symbolic graphic creation based on the Human centered.And then we can build up the emotional communication between traditional graphic language and product consumers.With the help of commercial packaging,National graphics not only to play the commercial value of graphic art,but also makes people better understand the Yunnan Dai unique rich culture,,and so that people appreciate the process of traditional Dai culture born from the heart of the identity and love.And thus enhance the commercial value of the product brand.