| Advertising is a persuasive weapon, is a persuasive art. Advertising generated so far, has deeply affected our lives. The idea is the soul of advertising. With the rapid development of technology and experience the era, consumers demand a change in perception, creative pay more attention to the spiritual needs of the audience. More and more limited results of traditional advertising has been difficult to meet the requirements of a new era of advertising.Exchange with audiences has become a modern advertising design goal to pursue. "Scene" Interactive advertising is one such form of advertising to disseminate information, so that the audience is full of freshness in receiving information, interesting, interactive. As a traditional form of advertising innovation, so that interactive advertising we have had a strong interest and exploration. In this thesis, an interactive advertising from the network outside the "scene" interactive advertising starting to break the traditional forms of advertising and static, forced, one-way communication conditions, to achieve advertising interactive communication, greater emphasis on audience participation, including visual illusions, including the of experience to the importance of psychology and feels. The context of advertising communication has changed, the old way of showing the spread of weakness, the idea is highlighting its role. Of which, "humanity" as the center of the design highlights of this "humanity" is real, in the form of advertising production and performance, the audience can be fully experienced, can meet the audience's physical needs, psychological needs, consumer demand and aesthetic needs. Only the maximum consistent with the needs of the audience the most creative features of "humane.""Financial circumstances into view" the interactive advertising can make the audience more three-dimensional, multi-angle receive the information. To be more creative with the three-dimensional, so that advertising appeals more penetrating. |
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