The Interactive Design Research About Outdoor Advertising

With the economic development and the advancement of technology, we are surrounded by all kinds of information every day. But now as one of the oldest forms of advertising, outdoor advertising has played an important role in the communication field is Subject to an unprecedented challenge. The one-way transmission of information couldn't attract consumers' attention any more. The outdoor advertising must break the existing mode of thinking and use more flexible and humane form in front of consumer in order to enhance the accuracy and influence. Interactive design appears in outdoor advertising has changed the one-way mode of transmission of traditional way. The outdoor information from one-way to two-way interactive format not only allows consumers to participate in the experience, but also realize the value of outdoor advertising and makes it more and more lively and interesting.This paper attempts to add the design of interactive creative thinking to the outdoor advertising, compared to one-way communication with the interactive two-way communication differences, by analyzing the manifestations of the two-perception of the experience interactive and scenario interaction with the classic cases, summarized the elements that require people attention in the creation of interactive outdoor advertising, including the relationship between these three elements of the interactive design and audience, communicators, media. The interactive design of outdoor advertising should follow these four principles which is the principle of brand culture, fluency interaction principle, the principle of appropriate media and the urban landscape, Finally the paper make the prospect of the outdoor advertising interactive design, The interactive design of outdoor advertising is the necessary of the future's development and innovation. We still need further research and exploration.