Research Of The Application Of Chinese Brush-and-Ink In Modern Logo Design

Modern logo design today has become simple beauty, diversity, symbolic and universal. In the field of graphic design, along with the science and technology high speed development; therefore, digital graphics is increasingly popular.In use, mass production at the same time, it shows a neat machinery application, but is cold thus causing people produce a visual fatigue. People are more eager to see more artistic and humane logo graphics. The logo design becomes simple, but lacks content in the overall convergence and difference which it earnestly needs. The integration of the global economy, the national boundaries has become increasingly blurred with cultural differences becoming smaller. The future competition between different countries remains to be the competition of different cultures; thus keeping the national cultural differences is the only viable solution to maintain individuality.Based on this, Chinese ink that is stately on modern logo design stage is inevitable. It has a fine brushwork, freehand brushwork in traditional Chinese painting, calligraphy and other carriers and point, line, black and white ash, fly and other forms of language, natural, vivid, with a strong expressive force. Also, it has a strong personality and rich connotation, easy identification and is very easy to relate to it. This can allow modern people to provide the spiritual expression of infinite possibility since the text is Chinese calligraphy and painting tool and the carrier which has permeated our Chinese culture for thousands of years. The essence of the concept of communication arts has a strong, competitive power.This is very popular and is used more and more widely; but research monographs articles talk about ink, calligraphy, brushwork and ink form the modern symbol design influence, but do not address the system.Firstly, this paper analyzed the modern logo design in the background of the times and then from the Chinese text understanding. It talks about the generation and development of Chinese painting, pen and ink form and connotation of the spirit of Chinese ink, attribute and mark appeal coincidence. Secondly, from the graphics, text, color, composition of the four aspects it talks about Chinese painting different forms and techniques in modern logo design in the application example. Finally from the aspect of the application of the design, it points out the problems and the corresponding solution measures. I hope that this thesis can pry into words in the modern logo design in the application of law, so that we in the application of ink to the modern logo design, will be able to do a job with skill and ease.