National Students Advertising Art Contest, Analysis And Reflection

Since the reform and opening up, China's rapid economic development and continued prosperity for the advertising industry into a rapid growth momentum. The rapid growth of Chinese enterprises, coupled with the changing of the market, and dissemination of environmental factors such as, making the advertising industry in the rapid growth also ushered in a new transition period, the full range of professional advertising compound talents more and more advertising companies expect this also means that advertising education in today's colleges and universities a higher demand. What kind of education in order to better meet the needs of a full range of professional talent for the advertising industry, transportation, major colleges and universities a problem in need of research in advertising education.Sponsored by the Department of Higher Education, as the only national liberal arts event in the National Higher Education, the National Students advertising Art Competition "(hereinafter referred to as" wide game ") to its inception in2005, has been successfully held for four. The big wide race in the national universities and the advertising industry caused by the huge response, according to data provided by the contest official website:Up to now, the big wide race parameters the number of students has more than200,000contact with a population of over600,000. The big wide race no doubt has developed into one of the Chinese higher education in the event of the scale and influence. Successive winning of the big wide race will undoubtedly be the most realistic response to the advertising of today's domestic universities and professional students, professional cognitive and literacy.Comprehensive, systematic, in-depth analysis of the previous big wide race winning entries, and so has a great understanding of the present college advertising students learning and the quality and professionalism, promoting the reform of the College of Journalism and Communication, advertising, art and design professional teaching research value and practical significance.