On Strengthening Graphic Design Graduate Teaching Market-oriented Thinking And Professional Practice

Designing has a more than one hundred years history in western world. But in China, there is only less than thirty years. Because of a series of reasons, early graphic designing was very simple from object to style. It can't satisfied demands from market. In the decline of designing diversification, new designing ideas always merge, and this give graduate designing teaching a higher demand.But in the designing teaching now, it exposes to us problem here and there. For example, basic course setting is in conflict with art designing destination, course repeats heavily, formalism, overlooking about the thinking process and so on. This leads to designing difficult to achieve the original goal of teaching.Making graduate designing teaching better, first of all, it's essential to establish a idea that bases on students. At the same time, it must be market-oriented and strengthen the combination of product, learning and study. However, it's very important to push the teaching model reform by multimedia designing.In a word, no human resources of high quality, no bright future of graphic designing.