Local Government Network Theory And Practice Of Public Relations

The fast development of Internet has brought reform in society, economy as well as politics.In recent years, both online consensus and online poll have influence on government administration. Online Public Relationship has become the most crucial public relation field. From central to local area, the research and practice of governmental public relationship are constantly perfecting. An increasing emphasis has been laid on online consensus and online public relations. It is a vital subject for the local government to utilize internet to carry out public relations activities, protect and develop environment, get a balanced profit claim.This thesis analyzes the related theories of public relations, defines the concept of local government online public relationship, summarizes the features of cases of governmental online public relations, analyzes the challenges facing with public relationship. Eventually, this thesis advances suitable methods to online public relation for local government.