Research On The Problems And Countermeasures Of Local Government Public Crisis Management In The Era Of "Internet +"

Nowadays, the fast growing economy in our country enriches our people's social and cultural life in a large degree. Big activities like the mass meetings, shows and sightseeing are in the increase. As for these activities, the scale is enlarging; the frequency is enhancing; the contents are complex with multi elements and the potential risk is promoting. For the things above, the chances of causing the public relations crisis are bigger and bigger in addition to the threats of the people's safety for life and property and the harmonious and stable social situation. So the department of public relations in the local government needs to think highly of the management of the public relations crisis, improve mechanisms like the related laws and regulations and the related systems like fore-warning management and manage the public relations crisis with science and high efficiency according to laws and regulations. In the present times of "Internet plus", there's no doubt that setting the thought of "Internet plus" and applying the high-tech methods,of which the Internet is the representative are important methods to manage the public relations crisis in a scientific and high efficient way, which is the developing trend for the local government to manage the public relations crisis.Firstly, this study defines the concepts of the public relations crisis, the management of the public relations crisis,local government and the " Internet plus" and clear up the contents, characteristics,the classification and other details of the public relations crisis; demonstrating the contents, characteristics, methods and other things of the management of the public relations crisis; summarizing the contents, characteristics significance and so on of the " Internet plus". And then comes to the whole process of the Shanghai Bund "12-31" stampede. Taking the present "Internet plus " time as the big background, viewing from the dimension of "Internet plus " and applying the concepts of "Internet plus ", the research summaries the present situation of the management of the public relations crisis by the local government which is represented by the Shanghai Pudong District Government. Taking the Shanghai Bund "12-31" stampede as an example to carry on the depth profiling, the study analyzes the problems and reasons within the dealing with the stampede of the Huangpu District Government. Next, the countermeasures of the local government for the public relations crisis are pointed out combing the present times of the "Internet plus", which is the highly thought of minds, the value of the giant effects of the Internet on techniques and the enhancing of legalization and scientization of the mechanism construction on the public relations crisis management. And finally, the results of this study are that in the present times,the" Internet plus" has significant effects on people's ideas and methods of lives. So when managing the public relations crisis, the local government should set the sense of "Internet plus" solidly, apply the thought of "Internet plus" practically and use the high-tech methods of "Internet plus" in a sufficient way. On the circumstances of improving the related laws and institutions, the local government should also manage the public relations crisis in a systematic and scientific way to promote government's managing ability and level of the public relations crisis comprehensively, guaranteeing the people's safety for life and property and maintaining the long period of stability.This study consists of 5 chapters. Chapter 1 is introduction. Chapter 2 mainly defines the meanings of public relations crisis, the management of the public relations crisis,local government and the "Internet plus". Chapter 3 summarizes and analyzes the present situation, the problems and the reasons in the management of the public relations crisis by the local government, based on the analysis of the Shanghai Bund "12-31" stampede. Chapter 4 summarizes and clears up the countermeasures of the management of the public relations crisis by the local government in the times of "Internet plus". And chapter 5 is the conclusions.