Police Public Relations Crisis Management

Public relations discipline in the early 1980s after the introduction of China's development is extremely rapid. At present, has become an important management function, widely used in political, economic, military, cultural and other fields. As the public security organs and people's access to the most extensive judicial and administrative organs, the proper use of modern public relations theory and methods, will further shape the people's image of the police, close relationship with the public, improve the environment and promote law enforcement play a positive role in police work.June 5,2008, Jiangxi Suichuan County Public Security Bureau Traffic Police Brigade was to contain thousands of people, criminals take advantage of the beating, smashing, looting, causing serious damage to office buildings, traffic chaos, affecting the poor. After the incident, I personally participated in the event of disposal, to quell riots and restore order. After that, I have been deeply thinking about this issue.In recent years, there's the Sun Zhigang case, the Weng'an incident, Yunnan "hide and seek" event, Patong Deng event, Hangzhou, the traffic police "70 code" events, as well as in my side of the traffic police thwarted a "6.5" event etc., are some examples of the police public relations crisis."Safety and forget danger, save and forget death, chaos rule not forget, is a body of national security and may protect it." "Police public relations crisis management" is adhering to this idea.In this paper, the government's public relations theory, public administration theory and crisis management theory, the analysis of our police public relations crisis management situation and reason, learn from foreign experience and effectiveness on the basis of our police focused on the improvement of public relations and crisis management countermeasures. Made a public relations crisis management of our police to establish the supremacy of public interest and prevention, the overall unity of thought; to deepen the law enforcement people, public services, media cooperation, police quality, full participation in the concept; to adhere to rapid response, real public, the scientific principles of guidance. And process analysis method in accordance with the basic ideas and framework, according to the life cycle of crisis, the police public relations crisis management into the normal prevention, early warning assessment, disposal to resolve, deal with the aftermath of four links and four basic functions, stress management system, that is a complete four part cycle of the management chain, should be unified planning, system operation, closely co-ordinated. To establish and improve the organization and management mechanisms, incentive systems, education and training system, image display system, the media, communication mechanisms, rights management infrastructure and maintenance mechanism as a means of prevention; to scientific and effective monitoring and early warning as to identify, detect, assess, and respond to crises a prerequisite for potential incentives; a reasonable use of strategies, and take specific measures to resolve the crisis as a fundamental means of disposal; to reshape the image of crisis and summary of improvement, as the past and the important part.