The Research Of Government Website Guiding Function On Network Public Opinion

Today's China is in the social transition period, not only reflected in the political, economic and cultural fields, but also embodied in the information structure and social transformation of the media concept with the mass media changing. Along with the social information processing up and the popularization of new media such as Internet, mobile phones, the survival of transmission of social public opinion channels are radically expanding, so people welcomed a everyone have their voice since the age of the media. Originally in the implicit state of the Chinese social public opinion is to reach unprecedented explicit degree and released that as the traditional opinion expression is depressed. Facing the public opinion of the network mode explicit expression, our country government how to utilize the network channel supervision and social public opinion, and public opinion expression unblocked channel, perfect social expressing mechanism in order to listen to the public opinion, understand, and respect the public opinion polls, becoming the essence of our government in the new period to improve the governing capacity and improve the public management content.Basing on the construction of our country to sunshine type government and constructing the harmonious environment of the background, this paper have network public opinion the hot topic a deep discussion, and analysis the government web's network public opinion guide function. The article introduces the concept of public opinion and government network, then, it analyzes the concept characteristic and the law of network public opinion. The body part analyzes the present situation of the government website information public, and their relationship.According to China's government website network public opinion guide status,I found their deficiencies and put forward the specific strategies to improve government website public opinion guide function.