On The Project Operational Strategy Of Read-promoting In The Context Of National Reading Promotion Activities

As an unique human ability, Reading is an important cognitive activity and a fundamental way for cultural preservation and communication, and is also an important way for people to acquire knowledge.National reading is a social activity. In the new technology environment, the trend of people's reading content and reading way has diversified. Deepening interaction in a multicultural information society, reading ability and literacy become an important ways of comprehensive national power and soft power of culture to compete. Countries in the world are actively taking various measures, efforts to promote universal reading.Studied the ideas, methods and successful cases of the domestic and international promotion activities of nationwide reading, based on the current situation for China's National Reading Promotion and the theory of project management, this paper researches the reading promotion design and implementation methods, and analyzes the roles and characteristics of different subjects and objects in the activities of National Reading Promotion. According to project implementation environment, subject and object, this paper systematically summarizes different project operation strategy and discusses China's reading promotion projects planning and operation flow. Subject to different promotional, marketing object to propose specific implementation strategies and feasibility of the program, and on this basis to discuss project implementation in all parts of the operation of various types of integration of resources to implement three-dimensional operation of national reading promotion project, and promote the optimization and maximization of results.National reading is a long-term, extensive social activitie, in which all reading-promotional projects are basing on the effective of each design, scientific management and effective implementation.Using the project management theory and methodology, this paper discusses the flow of reading promotional project, design and implementation framework for the national reading activities,so as to promote decision-making and implementation, provide certain theoretical reference for various types of institutions to develop reading-promotional project planning and provide corresponding reference.