Nanjing Line Known Case Studies Of Primary Education Brand

Chinese economic reform has brought great development of the market economy, and the educational system has taken the market into the field of education, then the tripartite relations among the government, markets and schools has been appeared in education. Brand marketing, as a phenomenon of the market economy and a means of goods selling, has been introduced into the education inevitably.The school,which is a social organization, must face to the market competition, improve teaching quality, and form their own unique brand in order to survive and develop.From the perspective of school education brand management, this article maker a detailed description on the three decades'history of Nanjing (City) Pu Kou (District) Xing Zhi Primary School, and a in-depth analysis of the experience, value and shortcomings in the process of the primary school brand's growing, and make some rationalization proposals for the future development of this primary school.This paper is divided into three parts:Partâ… :The Definition of school education brand. By the way of discrimination on similar concepts, pointing out the difference between the business brand and the education brand, and revealing the content of the brand of education, while trying to clarify the the differences and contact between the concept, such as school characteristics, brand school and so on, and the school education brand;Partâ…¡:Sort out the development process of Xing Zhi primary school's three decades. Through literature analysis, interviews, observation and other qualitative research methods, sorting out the history of Xing Zhi primary school and focusing on the key events in the development history;Partâ…¢:According to the second part of which describes the formation process of brand in Xing Zhi primary school, analyse the experience and issues of Xing Zhi primary school'education brand, and give proposals to the future development of Xing Zhi primary school'education brand. The recommendations are divided into two aspects, one is aim at the existing problems, the other one is for the possible future.