The Management Method Of Higher Vocational College Based On The Customer Value

Because the adjustment of economy structure and employment situation is more and more severe,"To service for the purpose,promote employment as the direction","Let who did not have jobs have jobs, Let working people love their work". The state and society pay close attention to Vocational education more and more. In 1999, Cpc and the state council established < The decision about deepening education reform and Comprehensive promotion of quality education>. Put forward the development of higher vocational education vigorously first. In 2002, the state council held the national vocational education work session. And put forward clearly to expand the scale of higher vocational education. In 2005, the state council held a national vocational education work session once more. And required the enrollment scale of higher vocational education will be Higher education's 50 per cent. During the 11th five-year plan, more than 11 million higher vocational college graduates will be conveyed to social. So far, The higher education physique is more and more perfect. The higher education is more and more popular. Although Macro environment change good, The sustainable development of part of higher vocational colleges is threatened. The specific performance is students source shortage, financial strain, low efficiency,employment difficulty.,weak competitiveness and low social approval. The reason is a lot, having the system factors. but the key or because the management system is backward. Cannot effectively using stratified resources, No scientific human resource management, Cannot achieve new breakthrough on teaching quality and teaching order. Cannot be development setting on professional types.Sum up, all sorts of problems in higher vocational colleges, expose the deep reasons of the development——market disjointed. They cannot see the internal standard of higher vocational colleges' development mode. and don't know the higher vocational college is one part of the market. They should insist on customer-centric business philosophy. Only jump out of the traditional education development mode, implement customer value concept in higher vocational colleges, based on the market with entrepreneurial spirit. Making School management combined with social services, market service and enterprise service. Only in this way, vocational education can breakthrough development bottleneck and full of vitality.