Research On The Customer-oriented Higher Vocational Education Evaluation Model

In the Western developed countries, they started with the commitment, guarantee and promotion of the higher education quality to win the confidence of the public. They launched the campaign for the higher education quality assurance. In the quality management, quality is defined as the summation of specialties and characteristics of products, course and services that can meet the regulation and potential demands. As a scientific, systematic theory, an integral management strategy and a completely new philosophy, customer satisfaction theory has been given more and more attention, meanwhile, it has been in application of many non-profit organizations.The advanced quality of education service provided to customers is a target which many higher education colleges are chasing. Customer satisfaction theory and quality management system are applicable to higher vocational education. Quality evaluation of higher vocational education must reflect and based on the customer satisfaction. Vocational education as service and product conception isn't prominent in the current quality evaluation for higher vocational education, and customer satisfaction represented by units and students isn't given much consideration. So we can say that there are some limitations in the current quality evaluation for higher vocational education. As the quality guarantee for the higher education, it is necessary to analyze from the customer satisfaction point of view for the quality evaluation of higher vocational education.Customers for the higher education are multiplex. They include students and parents, and also employers of graduates. China's higher education is mainly run by government, therefore, customers for the higher education should also include the investors like the government. The diversity customers anticipates and the interaction between customers have their effect. Customers can be satisfied by adjusting customer expectation.The higher vocational education evaluation model for the customer satisfaction is to put the customers requirement as the source of evaluation activities, to respect and use the customer evaluation, to construct two quality guarantee systems in and outside school. It also gives fully consideration for the customer satisfaction factors and prefects the current index system for the higher vocational education. Meanwhile, we should use different kinds of new technology to innovate the forms of education evaluation, to satisfy customer needs and make the evaluation service customer-oriented.