Hunan Provincial Sports Sponsorship Market Government Behavior Research

This project aims to comprehensive analysis the government action of Hunan provincial sports sponsorship market and Construct a reasonable government action system, provide theoretical reference of macroeconomic regulation to Hunan provincial sports sponsorship decision-making departments, and promote Hunan provincial sports sponsorship market development.Based on the Hunan provincial sports sponsorship market government behavior as the research object, Selected four times Hunan provincial sports held in 2010 as the respondents, including The Hunan 11th games, The 9th Hunan provincial university games, The Hunan 8th Paralympic games, Middle school track and field games of Hunan province. Analysis of present situation and problems of sports sponsorship of Hunan province government behavior situation. According to papers involved in research content, Designed the competent leadership questionnaire, Contractors questionnaire, sponsors questionnaire. release in Xiangtan sports bureau, Zhuzhou sports bureau, Zhuzhou bureau and sponsors.The survey found hunan provincial sports sponsorship market still exist many problems. In the government behavior for the main performance characteristics is Hunan government departments of the lack of perfect sports sponsorship local regulations support, lack of stable preferential policy support, lack of comprehensive cultivation of sponsorship environment, for sports sponsorship commodity access control not rigorous, the process of sports sponsorship administrative intervention too much and so on.Based on the analysis of the Hunan provincial sports sponsorship market, construct ideal government behavior system. System included Four aspects:Construction of sports sponsorship market legal environment, Macro regulatory sports sponsorship market, Propaganda and guide sports sponsorship ideas, Sports sponsorship of related scientific research management. Starting from the four take various administrative means working together to safeguard and promote hunan provincial sports sponsorship is just health rapid development.