Research On Countermeasures For The Development Of Group Gymnastics Coaches In Xi'an Fitness Clubs Based On SWOT-AHP Model

Nowadays,with the rapid growth of economic level and the acceleration of the pace of life,people pay more and more attention to their own health and appearance,and more and more people want to be healthier and more beautiful.Therefore,in the current fitness health is held in full swing.For this reason,more people are willing to spend time in the gym to shape themselves,through dancing or combination of equipment training,to achieve their sports goals.Therefore,training and dancing coaches are gradually popularized in China and xi 'an,but at present,the quality level of group training coaches in xi'an fitness market is uneven,which restricts the development of the industry.Conduct a comprehensive investigation and research on group training coaches,standardize the development of the industry,and better construct the team of group training coaches.Group operating in xi 'an health club coach development present situation as the research object,using the method of documentation,expert interview method,questionnaire survey method,mathematical statistics method,SWOT and AHP analysis and other research methods,to xi 'an fitness club coach group gymnastics all aspects of the present situation investigation,the analysis of the current development of the group gymnastics coach advantage(strengthens),weaknesses(weaknesses),and opportunities(opportunities)and the threat(threatens),on the basis of the SWOT matrix and puts forward some countermeasures for future development,It provides reference for the construction of xi'an fitness club team gymnastics coach team in a better and more standardized way of development.This study has drawn the following conclusions:SWOT analysis of xi 'an league gymnastics coach:Advantages:(1)the youth of the league gymnastics coach team;No sales pressure,working hours more freedom;Can meet the public demand for fitness;(4)good self-image management image;(5)low entry threshold;Disadvantages:qualification certificate certification market chaos;Serious gender imbalan ce;Service to the public can not be treated differently;(4)communication with members is minimal;(5)part-time is not conducive to management;Opportunities:the continuous expansion of the fitness market,the demand for talent increase;(2)large development space,broad platform;Online and offline double income increase;(4)the league exercise class updates the development,the coach skill enhancement;Threat:(1)the impact of foreign fitness system;The legal system is not sound,fitness market is not standardized;(3)limitation of working years;(4)the substitute of intelligence class;Countermeasures and Suggestions for the development of xi'an league exercise coach team:(1)regularly set up league exercise training courses to cultivate higher-level talents;(2)seize the development opportunities to form a training mode of cooperation between fitness clubs and professional colleges(school-enterprise mode;(3)appropriate salary incentives,improve the health club management system;(4)provide training and career planning for league gymnastics coaches.