College Campus Culture Dissemination Research

College campus culture dissemination refers to the process that the campus culture dissemination contents transfer, accept, exchange, and share inside and outside the campus through some media. Only in the process of dissemination, campus culture can be extensive contacted and absorbed by the college students, can achieve their development and innovation, can achieve the role of education.This paper established the research direction that the essay explored the college campus culture from the perspective of Communication. Using culturology, communication, and psychology multi-disciplinary field theory knowledge in order to interpret a new perspective of campus culture through the definition of four college campus culture disseminate elements which were dissemination contents, disseminator, dissemination medias, receivers,and through the analysis of the dissemination process and regular. In a positive affect college students thought and behavior while pushing campus cultural construction in universities and colleges.College campus culture transmission process, its spread content, transmission way, communication effect which exists some problems, through to spread content, communicators, media, college students by the disseminators four aspects, makes an analysis, this paper puts forward the good university campus culture transmission system, based on the effective countermeasures to spread all the elements of a system to solve existing problems, and make the university campus culture transmission in cultivating high-quality talents play twice the result with half the effort.