The Reach About Dissimlation Of Sports News And Sports Behavior Of College Students

Abiding by the rapid development of economic level, the transmission of news industry has step into the era of mass media. Since the 90th 20C, the sports news industry of China has been developing rapidly and comprehensively, along with a serious of dissimilation phenomenon that depart from the essences of the transmission of sports.As the sports news coming into the campus, university students became a special kind of audience that their sports behavior obvious effected by sports news. But the dissimilation of sports news also brings visible negative effects to students, especially the students that are trying to form their own moral outlook.This essay use Document-data method, interviewing method, questionnaire survey method and mathematical statistics to analyze the dissimilation phenomenon of sports news and the reasons of that phenomenon. This paper use the students in ten universities as the sample, to study the current situation of college students'contact with sports news systematically, then reveal the different influences that dissimilation phenomenon of sports news impact on college sports behavior, and finally come up with probable solutions Specific conclusions:1.The dissimilation phenomenon of sports news can be boiled down to over athletics, over entertainment, over commercialization and the prevailing of fake news.2.The reasons of dissimilation phenomenon of sports news are commercial operation under the market economy system, the competition between Medias, Differences in psychological needs of the audience and the quality of sports journalists.3.As the main approach that college students understand sport, sports news play a certain role in guiding students'sports behavior.4.Based on the analysis of individual differences, the dissimilation phenomenon of sports news has somewhat negative influence on college students'sports cognition, sportsmanship and sports consumption, do harm for the students to form correct sports behavior.5.Concerning about the deficiency of dissimilation phenomenon of sports news and the sports behavior of college students, search for the corresponding solutions.