Research On The Influence Of New Media On Sports Behaviors Of College Students In Shandong Province

Since the 21 st century,with the continuous development of Internet technology,new media as a product of the times have been able to develop rapidly and profoundly affect our lives.As a special group with relatively open minds and high acceptance,college students have more extensive use of new media.New media affects all aspects of college students 'study and life,and also affects college students' sports behavior.This article starts with the use of new media to understand the sports information of college students in five undergraduate colleges in Shandong Province.It uses literature methods,expert interviews,comparative analysis,questionnaire surveys,mathematical statistics and other research methods to systematically study the contact of Shandong college students The impact of the new media sports information situation on various dimensions of sports behavior,so as to put forward corresponding suggestions and measures to further help college students develop good sports behaviors through the new media.The main conclusions are as follows:1.Shandong university students' contact and evaluation of sports information in the new media is more general,and their sports behavior is generally more optimistic,but the physical exercise situation is poor and needs to be strengthened.2.College students who choose sports content from the main content contacted through the new media will have significantly better dimensions of sports behavior than college students who choose other content.3.In the new media,the frequency,preference and visual(listening)evaluation of the sports information of the new media will have a positive impact on the sports values,physical exercise attitudes,sports interests and sports motivation of college students 'invisible sports behaviors.,And contact time only has a positive impact on the dimension of sports interest.4.In the influence of new media on the explicit sports behavior of college students in Shandong Province,the frequency,time,preference and visual(audible)evaluation of exposure to new media sports information will have a positive impact on their physical exercise frequency;and The contact time and the degree of preference will only have a significant positive effect on the time of physical exercise and the level of sports consumption;the intensity of physical exercise is affected by the frequency of exposure and the degree of preference.5.Shandong college students' views on sports violence and vulgar time in newmedia will have a significant impact on their sports values and physical exercise attitudes;among them,college students who express“anxiety”or“insecurity”,their sports values and physical exercise Attitudes will be significantly more active and healthy than college students who express "stimulating" or "interesting" views;they have no effect on other dimensions of sports behavior.