Influence And Countermeasure Of Popular Culture On Contemporary Students Value Orientation

Popular culture direct access to daily life, customary life,the people's way of life through physical media to achieve flat, visualization, experienced, order to achieve the psychological and behavioral instantaneous shift. With the influence of Chinese popular culture increasingly powerful, profound impact on contemporary college students way of thinking, behavior and values of life. College life is the important stage in the formation and development. Blind to pursuit of popular culture, a certain extent weakened the critically ability of college students. Therefore, conduct in-depth investigation and research the values development of college students, to guide students to establish the correct values and to provide theoretical support and practical guidance.This article analysis the characteristics of popular culture, commercial, entertainment, secular and technical. Then from the development of modern media, characteristics of popular culture and the development of urban cultural industry to discusses the reasons for the prevalence of popular culture. The values formation of college students inseparable social and cultural environment. Popular culture as a form of cultural patterns of social and cultural has impact on the mainstream cultural patterns, deconstruction of the ideology of college students.Analysis and summarize the status of value orientation of college students, find value orientation of college students divided into political-type values, practical values, utilitarian values and academic-type values. And shows duality characteristics of dedication and obtain the equal, first public after private and western culture and traditional culture equal. Simultaneously, value orientation of college students exist value of the vague recognition, value of the evaluation bias, value of identify imbalances and values of dislocation.To analysis the popular culture in political, economic, life, morality, religion, aesthetic on the value orientation of college students, arrive some countermeasures to eliminate the negative impact, strengthen the socialist core values of education and actively guide students to establish the correct values;strengthen ideal and belief education and firm ideals and beliefs; strengthen humanistic education and improve humanistic literacy; strengthen the aesthetic education and strive to improve the aesthetic taste; strengthen the construction of campus culture and actively promoted the mainstream culture.