Jingbo Education Business Model Research

Education and training industry is a long life green sector. As the education system's reformation and the involvement of capital, education and training institutions have achieved unprecedented. Parents hope that their children can receive a quality education. Currently12years of basic education schools obviously does not fit the requirements of parents and students. Various remedial classes, specialty classes after school came into being.Under the collusion of the examination system, schools and commercial forces, in Chinese education area, as a new business model, one-on-one personalized guidance is handing with traditional tutoring and training courses. Then represent basic business models in education and training market. The difference between them is that one-on-one personalized guidance is a fully market-oriented product. No matter from the terms of management, the operation of the market or from the service concept and service quality, one-on-one personalized guidance has incomparable advantages from the traditional tutor.This paper starts with elaborating the connotation of the business model. And then this paper analyses the growth dilemma of education and training institutions as the representative of the enterprise. It explains the necessity and reality of business model innovation, its significance of sustained and rapid development to the future of the business. Through the internal logic of business models, the paper explains the construction and design of the business model framework for exploration companies in China to provide theory and decision basis. In addition, as an example to Ambo Education, with the study of present situation of primary and secondary school instruction after class market and layout, at the same time, compared with traditional tutoring and one-on-one personalized guidance, it strives to achieve a comprehensive systems analysis.According to the company's situation, from the company's internal human resource management, marketing management, this paper explains in detail how to do business model innovation in the teaching industry. The paper provides ideas or means for the relevant industry in their operational practice. It also shall have an advanced significance in the whole of market policy of education and training industry.