Research Of Nanjing Sports Industry Development And Countermeasures

Sports industry is the national economic and social development in the sports material spiritual products, provide the sports service industry. As the sports industry in the world development, gradually shows, including elements of products, services, the flow of resources allocation the trend of globalization. In China, under the national system of sports due to the basic situation of our country, after more than sixty years of development history of gained the success that attract worldwide attention. With the development of China's sports undertaking increasingly mature and stable, but also on China's sports industry and development to create good conditions and environment. So the sports industry by means of the process of reform and opening up the market economy system reform of the East in China achieved rapid development. Although China's sports industry starts late, starting point is low, but the industry is developing quickly, industry of continuous quality improvement, industrial benefit, expanding industry, showing a certain advantages.However, sports as designed to meet the needs of social health science and education needs, to provide social services for the purpose of public welfare organization set, and sports industry to the laws of the market oriented pursuit economic benefits of commercial properties are properties of the dialectical relations, both difference and link between. The decision of China's sports industry to seek the development, will be on what is the sports industry, sports industry how to develop such problems have a correct judgment and understanding.Nanjing City, as China's rapid economic development of one of the most important city, at the same time as our country physical education and sports industry development of advanced area, has successfully hosted the Tenth National Games, the World Volleyball League, international chess super competition and other major competitions, in the sports event organization management and services has a wealth of experience and good foundation. Overall, Nanjing city sports industry have obvious advantages, potential is tremendous, in the medium to long term macro planning depends on the government on the basis of the guidance, administrative deregulation, give full play to the market mechanism, to mobilize enterprises respond to risks and gains the initiative, in the development of sports industry in China and Countermeasures Research in the field has certain representativeness and universality, contribute to China's sports industry in the whole nation range to achieve new development new breakthrough to provide important reference and draw lessons from. Based on the concept and classification of sports industry on the basis of the definition, to the Nanjing city sports industry development situation analysis, mining development of Nanjing sports industry the influence factors, and put forward the development of Nanjing sports industry strategy. The research results of Nanjing city in the future sports industry development and national sports industry and achieve new development new breakthrough has certain reference and guidance role.