Study On The Development Of Sports Industry In China

In recent years, with the gradual establishment of our country's socialism market economic system sports also gradually goes into the market. Sports blends and advances with economy. Its potential economic value and social functions are now being developed. As the sports industry is a new vital and dynamic industry, which is of high benefit and low risk, it has shown its initial significant roles in our social economy.Through summarizing and absorbing predecessors' research results, based on the comparison with international sports industry's present status and characteristics the paper summarizes the problems in our sports industry development and suggests specific countermeasure. The main contents of the paper include four sections:Section one mainly discusses the definition of sports industry and its function in theory. The author discusses in depth the industry and sports industry on two aspects-from broad sense to narrow sense, considering the related specifications of our government the author thinks we should understand and study the present sports industry of our country from the point of view of narrow sense. Furthermore, the paper also preliminarily discusses the sports industry's functions in modern society.In section two, the author studies the present status and characteristics of international sports industry development.In section three, the author mainly studies present status of our sports industry in recent years. First, the author summarizes a series of achievements in our sports industry development; secondly, the author summarizes some problems existing in our sports industry development.In section four, the author suggests a series of countermeasures to solve the problems, such as strengthening the micro regulation and control of our government, developing the sports industry market, cultivating the main body and talented persons in the sports industry market.